Fresh Brain – Anatomy of Marketing Awesomeness

Use us as an EXTENSION of your existing team, or as your OUTSOURCED MARKETING OPERATIONS solution.

Get help: executing day-to-day marketing programs; meeting a campaign schedule; developing a fresh approach to lead generation; with specific strategic goals like scoring, data cleanup, nurture programs. We can get going immediately and need very little guidance. Along the way, we’ll let you know if we find anything that needs to be upgraded, fixed or built to improve your marketing.

Lead Generation

Try a new approach to your email marketing, get it done in less time, and generate leads …

Our Process & Results

Marketing Operations

Marketing Automation. Database development, segmentation, cleanup, standardization, scoring, nurtur …

Marketing Ops Services

Sales Operations

It’s time to re-work Salesforce.com: fix the data, create a lead handover model, build a lead wat …

Sales Operations Services

How We Help Your Role

We can help many areas of your organization

CMO

You need to make marketing magic happen, fast! You need some quick wins like delivering better leads to sales. You also need to know what programs have worked and what programs have not. We can supplement your team or operate as your entire marketing department.

VP of Marketing

You are always thinking about bigger, better, faster. The Sales team is beating you up for more leads. The CMO is beating you up for better reporting and better results. Your marketing team is unhappy because they are overworked and lack expertise you require. We can help.

Director of Demand Generation

You need some fresh ideas. You want to know what others in your space are doing to generate leads. You want to start an Inbound marketing program. And you just need help with marketing execution. We can help.

Executives

You are spending incredible money on infrastructure like CRM, marketing automation, and other systems you’ve been told are essential to staying competitive and providing visibility into the business. But, you don’t trust the reports you get. We can help.

Sales Management

Your Sales Reps are relying on their own lead generation efforts – the stuff you get from marketing can hardly be called “leads.” It’s a challenge to keep them focused on advancing opportunities and working on cold calling (which they hate). We can help.

Sales Reps & Ops

You just want to sell and make your number. You are being asked to do things that take you away from that. The CRM is poorly organized and has too many required fields that slow you down. You don’t know where to find your leads and bad data frustrates you.

Let's Talk About Your Specific Challenges

Get a Free Consultation

It’s a great time to be a marketer!
You’ve made the investment. Now it’s time to optimize your use of these tools.

We love Marketo! When our clients have it and ask us if we can help them model a sophisticated business practice, the answer is always "yes". Marketo is a dream platform for digital agencies because we can use it to help you raise your marketing to new levels.

How we use Marketo to help our clients

System audit of setup, usage, email/landing page analysis, email deliverability. Expert advice for moving forward.
Setup and configure. Integrate with CRM.
Training and coaching for your team
Build out lead-handover process.
Developed new website forms to mirror a rebrand
Used a data layer to capture referring page to Marketo forms to streamline the number of forms in use.
Set up scoring involving demographics and activities.
Create data washing machines to make sure data is correct for SFDC insertion.
Built nurtures with content accelerators when prospects engage.
Support day-to-day program execution.

Pardot is one of the original marketing automation platforms now owned by Salesforce.

See how we can support you on Pardot

Setup and configure. Integrate with CRM.
System audit of setup, usage, email/landing page analysis, email deliverability. Expert advice for moving forward.
Team training and best practices.
Convert website forms to Pardot forms.
Plug into BDR and field Rep assignments in SFDC.
Set up scoring involving demographics, activities and matrix rating.
Automations to correct data.
Engagement Studio nurture programs.
Support day-to-day program execution.

We've been using HubSpot since it first started. It has really come a long, long way and is a great tool for marketing and sales. They have some features the other marketing automation vendors don't have. It's also easy to use and they have fantastic customer support!

How we can support you on HubSpot

System audit of setup, usage, email/landing page analysis, email deliverability. Expert advice for moving forward.
Initial setup, configure, field mapping, instruction, training.
Custom code for forms to match website design.
HubSpot template customizations.
Use Marketing Contacts to limit the cost of contacts in HubSpot.
Set integration rules at the field-level to determine which system governs data changes.
Create a strategy in HubSpot to support a complex scoring need.
Build governance programs to make sure data is correct for SFDC insertion and MQL creation.
Support complex list import procedures.
Support day-to-day program execution.

Eloqua from Oracle is a big, complex and extremely powerful marketing automation tool. Their reporting is first-rate and very fast.

Click here to see what we've done with Eloqua

Supported a new go-to-market strategy with custom forms, landing pages and email templates that can be re-purposed for other campaigns.
Set up a nurture program to engage with campaign respondents.
System audit of setup, usage, email/landing page analysis, email deliverability. Expert advice for moving forward.

Salesforce.com is the world’s #1 CRM application for so many reasons. Easy to customize, use and integrate with other systems. We’ve been working with it since it came to market. We especially love creating lead handover models for sales and marketing.

Learn more about our SFDC expertise

Reports and dashboards showing attribution.
Manage complex lead assignment rules.
Create workflow rules and triggers to satisfy complex business needs.
Transition away from the Lead object and instead use the Account/Contact/Opportunity objects for lead handover.
Coach organizations on how to save their salesforce instance and make it the asset it was always intended to be.
Create an MQL opportunity record type to handle MQL delivery to sales with automatic tracking to campaigns.
Build campaign naming convention and Grandparent, Parent, Child roll-up relationships.
Use the Roll-Up helper to take scores from marketing automation system and aggregate them to the Account.
Support ABM business strategy.
Use Field Trip to determine fields not in use and cleanup data.
Run de-duplication exercises.
Provide day-to-day SFDC Admin services.

Marketing Athlete Blog

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This is the first blog July 29, 2019

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Lorem Ipsum has been the industry’s July 23, 2019

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Client Reviews

It’s the first time we’ve achieved (and exceeded) our Lead to MQL conversion targets from our lead nurturing program. Largely thanks to Craig’s expertise. He also happens to be a genius in all things Salesforce … when we have a problem, he’s able to advise on the best course of action and he delivers Salesforce changes real fast – saving us a lot of time trying to figure things out on our own.

Laila Lofti VP of Marketing at Undo

Invaluable contributions centered on the ability to quickly design and deploy marketing systems and creative campaigns to generate ‘top of funnel’ leads. At Virtual Computer, they developed the process for leads to be tracked and managed between Pardot and Salesforce, and were instrumental in developing the automation process for our software trials and partner program registration. Craig’s engaging personality and work style ensured that he quickly became a significant contributor and well-liked member of our marketing team. Craig managed a demanding workload at Virtual Computer, but always delivered his assignments on time. He is a great asset to any team, and has earned my highest recommendation.

Kae Kronthaler-Williams Vice President Marketing, Virtual Computer

Craig is a true marketing automation strategic expert. I have worked with Craig for many years and am always amazed at his cross-platform knowledge, his ability to work with our teams to make our vision a reality. He has played a key part in driving our digital success at STANLEY Healthcare. Him and his team are responsive, friendly and strategic. One can’t ask for more in a good agency partner!

Waseem Kawaf Global Vice President Marketing of Digital Experience at STANLEY Security

Craig Cohen is a uniquely skilled marketing professional that coached me and my marketing team’s success to triple our campaign effectiveness. Without his guidance, we would not have grown our pipeline and sales as quickly during FDS’s early stages. Craig kept us grounded and helped us think through our messaging, processes, and ultimate execution [in HubSpot]. I couldn’t recommend him or Fresh Brain more highly!

David Roth Chief Marketing Officer, FDS

Craig was an indispensable resource for us during a time when we didn’t have any in-house marketing automation expertise at iboss. He made the process of transitioning from Pardot to Marketo quick and painless, and was able to create an infrastructure that aligned with our GTM model and business initiatives. Craig definitely became our go-to resource for all things marketing automation!

Amanda Bohne Chief Marketing Officer at Harver

Craig’s ability to assess, construct and deliver on Marketo marketing automation programs, while at the same time building enduring client relationships is second to none. He is patient, astute and a great listener (a rare skill) and invested the time to understand our business. His in-depth Marketo expertise coupled with his knowledge of our unique needs proved he could consistently deliver, meet deadlines and focus on results that would strengthen our business. I always found Craig to be trustworthy, honest and reliable. I recommend him without hesitation.

Mary Rose Marketing Director at Aqua Security